Face Authentication: Better Security, Advanced Compliance, Reduced ID Theft

face verification

Criminals are becoming more adept at obtaining personal information from clients as technology advances for face authentication. Simple security checks are not enough for the protection of sensitive business data. All organizations must keep track of who enters and exits their premises to ensure the security of their systems.

As a result, biometric technologies are becoming increasingly crucial in every area throughout the world. Biometrics is a technique that uses people’s unique traits to identify people while onboarding new customers, unlocking phones, and ensuring regulatory compliance. The face authentication technique is among the most secure and popular biometric technologies.

Online Face Verification – A Short Overview 

Online face verification systems are used to provide identity services to all companies because of their ability to do so in real time. It assists in protecting all businesses from criminals who steal identities during the onboarding of a new customer. This enables the verification of salespeople, the identification of customers during transactions, and the evaluation of business partnerships. A survey found that 74% of clients trust biometric authentication because it is the most secure technology for identification purposes. Financial and non-financial companies, administrative, retail, and e-commerce sectors use face authentication to protect their systems from identity theft.

Facial Verification System – 3 Main Steps

A digital face verification solution, which is effective at identifying identity fraud and validating suspects, is one of the practical methods of verification. It prevents cybercriminals from having even the smallest chance to carry out their schemes. The following are some of the methods that comprise face verification:

  1. Face Detection

Face detection is the first step in the process of facial recognition. It entails obtaining a person’s face from a reliable biometric service and properly screening it. The identified face and the picture on the official documents are cross-matched using the effective validation approach. Law enforcement authorities use online face recognition systems to track criminals. Extensive identification checks can verify whether an individual is genuine, an impostor, or someone whose identity has been stolen.

  1. Liveness Detection

The second element of the face verification method entails assessing a person’s liveness. This is an ingenious method for determining whether or not a person is alive by examining their live appearance. If digital verification is necessary while the consumer is at home and minor facial expressions like smiling and blinking eyes are detected, they will undoubtedly take a quick selfie video and make insignificant gestures.

  1. 3D  Facial Recognition

In the third step of recognition, the system detects all facial characteristics, as well as small distinguishing lines on the face, denying criminals the opportunity to fulfill their ambitions. It matches the tiniest traits and contour lines of a person to an image on an approved document in 3D face recognition. Simply said, 3D recognition safeguards systems against serious fraud scenarios all around the world.

How is Online Face Verification Providing Convenience to Businesses? 

Many businesses, including e-commerce, corporate, economic, and academic, rely on face recognition technology. There are a lot of benefits of a face authentication system, but some of them are as follows:

  1. Protection from Identity Theft

Driving licenses, ID cards, and bank information could be quickly used to verify the identities of customers and cybercriminals, which is advantageous for the long-term success of the business. The prevalence of crime, which has a negative effect on business enterprises, is the only reason to implement KYC and AML requirements for the security of personal data.

  1. Protection against False Identities

Since there was no technology to detect imposters in the past, crime rates were higher than they are now. Criminals began manufacturing counterfeit copies of items and utilizing them for personal reasons at the time. This was a key factor in the growth of crime. Luckily, the current time period is the worst for hackers because they are unable to commit such identity thefts. The reason is that the regulatory authorities could easily find them with the help of an AI-enabled face authentication system. As a result, they have to face severe fines and punishments.


Face authentication technology provides various benefits to all regulatory bodies while also safeguarding the systems from serious fraud scenarios. This powerful facial recognition approach can be used in real-time anywhere in the world, reducing the likelihood of fraud from the start of authentication.

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